Michele E White
SENIOR DIRECTOR
CORE COMPETENCIES
Brand Management
Celebrity Engagement
Entertainment & Sports Marketing
Event Planning
Audience Segmentation
Strategic Partnerships
Digital and Social Media
Public Relations
Contract Negotiations
Agency & Vendor Management
Budget Management
Hello.
I am an award-winning marketing professional with expertise in the areas of entertainment, sports, and media marketing, and a successful track record in strategy development, mission execution, brand-building, event management, and program management. My professional background and skills include:
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Bringing big ideas to life for companies such as Make Room and Amtrak with an innate ability to negotiate talent partnerships with celebrities such as Kane Brown, Martina McBride, Keith Urban, Gladys Knight, and Rosario Dawson.
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Securing strategic partnerships with entertainment and sports organizations such as Big Machine Records, Capitol Records Nashville, Warner Bros Pictures, Major League Baseball, and The Washington Nationals.
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Working for a diverse range of media organizations, such as Time Warner Cable, RCN, and TBS Superstation (Turner Broadcasting).
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Possessing exceptional planning and organizational skills, providing total life-cycle event management of small and large-scale events, including live performances, concerts, media events, galas, mobile tours, forums, and VIP engagements.
I invite you to explore many of my accomplishments showcased on this website, and I look forward to discussing my qualifications and the ways in which I can contribute to your organization.