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NATIONAL MONTH FOR RENTERS 2017
Secured country music star Kane Brown as the celebrity spokesperson, led visits with Members of Congress and impacted families, coordinated a Congressional briefing attended by Senator Chris Van Hollen (D-MD), Senator Bill Cassidy (R-LA), Representative Bruce Poliquin (R-ME), and Representative Denny Heck (D-WA) and staffers; and produced a VIP "rooftop" engagement featuring a live performance by Kane Brown; resulting in 800M earned media impressions, 46K digital platform actions, and 8.1M paid media impressions for National Month For Renters( NMFR).
Congressional briefing in the Dirksen Senate Office Building
Visits with Members of Congress
VIP Rooftop Engagement
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