Directed local market experiential activation of Disney's A Christmas Carol Train Tour, Driven by Amtrak campaign, a 40-city, 6-month, cross-country live event tour. The Walt Disney Studios partnership generated $1M in charter sales revenue, drew 700K event attendance, garnered 157M impressions, achieved $8.1M in earned media value ,and delivered an ROI of 8:1. 

President's Service and Safety Award: Project Excellence, Amtrak's highest award, 2010