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AMTRAK SERIES

Formed strategic partnership with Major League Baseball to drive ridership and sales between NYC and PHL during the 2009 MLB World Series (Yankees vs Phillies). The Amtrak Series garnered $2.5M in earned media and an ROI of 58:1. 

Coordinated on-board "surprise and delight" activations via in-station pep rallies, distribution of branded team shirts, and celebrity player appearance by celebrity players Al Leiter and Mitch Williams. 

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