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Formed strategic partnership with Major League Baseball to drive ridership and sales between NYC and PHL during the 2009 MLB World Series (Yankees vs Phillies). The Amtrak Series garnered $2.5M in earned media and an ROI of 58:1. 

Coordinated on-board "surprise and delight" activations via in-station pep rallies, distribution of branded team shirts, and celebrity player appearance by celebrity players Al Leiter and Mitch Williams. 

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