Negotiated partnership with nationally syndicated television show, The Dr. Phil Show, for in-station (NY Penn and 30th Street) and on-board filming (Acela) to create the integrated television episode, All Aboard Amtrak with Dr. Phil, which drew a viewership  of 5.7M, generated $20K in group sales revenue,, garnered $1.4M in promotional value, and delivered an ROI of 29:1