Collaborated with senior executives to strategically restructure National Train Day, Amtrak's signature marketing event, to tell the story of "Why Trains Matter" and better position it for sustainability; resulting in $150K in corporate partnership revenue, a 280% increase in corporate events to 20 markets, and an 115% increase in grassroots events totaling outreach to 310 local communities. 

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Negotiated contracts and managed on-site participation of National Train Day Celebrity Spokespeople Randy Jackson, Gladys Knight, and Rosario Dawson.